Short links vs QR codes
A QR code is the scan surface. A short link is the redirect surface. Campaigns often need both, but they solve different problems.
QR codes help in print and physical space
Use QR codes when the main interaction starts from a poster, flyer, table card, label, or package.
Short links help with readability and control
Use short links when you need a clean URL, custom slug, preview behavior, scheduling, or post-print edits.
The useful pattern is QR + short link
When the printed asset matters and the destination may evolve, use a QR code that points to a managed short link. That gives you scanability in the real world and control after launch.
Read this alongside branded short links and editable QR codes.